A mobile advergame for Range Rover
In the UK, Land Rover is promoting its new Range Rover Sport Tourer with a mobile game created by Blue Sphere Games. The game takes drivers to some of the world’s most famous landmarks such as Mount...
View ArticleBMW pulls out of branded entertainment
This is one of those news that can really change the life of an agency: BMW has decided to end its branded entertainment strategy. They have been the pioneers in the sector, with the online short-film...
View ArticleSprite: spray it, don’t say it
Together with MSN, Sprite has launched a branded entertainment website. The site targets teens and challenges them creating a graffiti design using pre-designed stencils and backgrounds. Graffiti can...
View ArticleBMW launches branded audiobooks
Remember when BMW said it was giving up its efforts on branded content? Well, maybe they were lying since they just launched a series of audio book podcasts… Leading authors at the publisher Random...
View ArticleLynx Towelboy stars on Myspace
I’m back from the holidays… (sigh!) and Lynx has become the first UK advertiser to launch a ‘branded community’ on MySpace (there is no connection between the two things, I just needed an incipit after...
View ArticleAxe, let the game continue
Axe is online with a new branded entertainment work: Let the game continue. It’s an online movie, sticky, sexy and ironic as we expect Axe to be. Btw, it’s so funny to see how men cannot resist, even...
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TED goes back to the future
Nice viral marketing for Prometheus, Ridley Scott’s Alien prequel. I’m not a big sci-fi fan but I find it interesting that TED has become uber-mainstream and can now be used as a viral teaser for a...
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